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The use of personal stories in changing health behaviors theory to practice / presented by Dixie Stanforth ; produced by the American College of Sports Medicine and Monterey Bay Video Production Company.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Exercise.
- Health behavior.
- Health promotion.
- Health.
- Personal trainers.
- Physical fitness.
- Genre:
- Lectures.
- Physical Description:
- 1 online resource (60 min.).
- Place of Publication:
- Monterey, CA : Healthy Learning, 2011.
- Language Note:
- In English.
- Original language in English.
- Summary:
- The Use of Personal Stories in Changing Health Behaviors: Theory to Practice reviews the relevant research, plus offers practical advice on how fitness professionals can make stories work for them and their business. The DVD explains how YouTube™ can be evaluated as a delivery channel. The DVD also details how to create stories, as well as throws light on how the Gatorade® ""Replay"" project leveraged new media to deliver health messages. The DVD is designed to serve as a resource for fitness professionals who want to develop a better understanding of this fresh new approach to motivating others to participate in health-promoting behavior.
- Contents:
- The power of personal stories : the research
- Behavioral journalism : the practice
- Social cognitive theory : self-efficacy Is the key factor
- Findings and conclusions
- Gatorade replay
- Questions and answers.
- Notes:
- Title from resource description page (viewed Nov. 18, 2013).
- OCLC:
- 864830831
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