Australian & New Zealand forum : insights into shifting consumer behaviors towards the fitness industry / presented by Darren Bain, Gregory Will, Meredith Littlefair, and Scott Hood.

Format:

Video

Contributor:

Bain, Darren, speaker.

Littlefair, Meredith, speaker.

Will, Gregory, speaker.

Wood, Scott, speaker.

Healthy Learning Videos, production company.

IHRSA, host institution.

Series:

Academic Video Online

Language:

English

Subjects (All):

Consumer behavior--Australia.

Consumer behavior.

Consumer behavior--New Zealand.

Physical fitness--Australia.

Physical fitness.

Physical fitness--New Zealand.

Genre:

Educational films.

Panel discussions.

Nonfiction films.

Physical Description:

1 online resource (89 minutes)

Place of Publication:

Monterey, CA : Healthy Learning, 2015.

Language Note:

In English.

System Details:

data file

Summary:

A panel of respected experts from Australia and New Zealand provides insightful commentary on what's driving consumer behavior towards services offered by the health/fitness club industry. Geared toward helping club owners prepare and adapt to the evolving consumer landscape, Australian & New Zealand Forum: Insights Into Shifting Consumer Behaviors Towards the Fitness Industry explores the factors that influence consumer choice. The video also looks at how new technologies are impacting consumer behavior-both currently and in the future. In addition, the video details new and emerging trends, as well as points out how clubs can better prepare for shifting consumer priorities.

Notes:

Title from resource description page (viewed August 25, 2017).

OCLC:

1014215555