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Marketing series. Episode 6, The marketing mix : price / produced by TV Choice.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Price regulation.
- Marketing.
- Genre:
- Documentary films.
- Physical Description:
- 1 online resource (34 minutes)
- Place of Publication:
- London : TV Choice, 2013.
- Language Note:
- In English.
- System Details:
- data file
- Summary:
- Key topics covered in this video include: Pricing strategies, Price & income, Elasticity of demand, Penetration pricing, Promotional & premium pricing, Skimming, Price discrimination.
- Notes:
- Title from resource description page (viewed March 24, 2016).
- OCLC:
- 947856194
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