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Giant touch-screens let drivers make their own Audi / produced by Bloomberg.
- Format:
- Video
- Author/Creator:
- Bloomberg LP, author, issuing body.
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Automobile industry and trade.
- Automobiles.
- Branding (Marketing).
- Product management.
- Genre:
- Television news programs.
- Physical Description:
- 1 online resource (6 min.).
- Place of Publication:
- New York : Bloomberg, 2012.
- Language Note:
- In English.
- Original language in English.
- Summary:
- Volkswagen AG's premium Audi brand is unveiling a London showroom featuring giant LED screens that let customers design their own vehicles, part of the carmaker's effort to bring in younger, media-oriented buyers.
- Notes:
- Title from resource description page (viewed Apr. 28, 2014).
- OCLC:
- 890730620
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