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Will the Clover bring luck to Starbucks? / produced by Bloomberg.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Starbucks Coffee Company.
- Chain coffeehouses.
- Product management.
- Strategic planning.
- Genre:
- Television news programs.
- Physical Description:
- 1 online resource (5 min.).
- Place of Publication:
- New York : Bloomberg, 2013.
- Language Note:
- In English.
- Original language in English.
- Summary:
- David Reibstein, Wharton Business School professor, looks at Starbucks' move to serve coffee connoisseurs with the introduction of 'The Clover' and how it can impact their business on many levels. He speaks on Bloomberg Television's 'Market Makers.'
- Notes:
- Title from resource description page (viewed Apr. 28, 2014).
- OCLC:
- 890733958
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