1 option
Is it still possible to advertise to young people? / produced by Bloomberg.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Consumers.
- Internet advertising.
- Genre:
- Television news programs.
- Physical Description:
- 1 online resource (4 min.).
- Place of Publication:
- New York : Bloomberg, 2013.
- Language Note:
- In English.
- Original language in English.
- Summary:
- Claudia Cahill, chief content officer at OMD, discusses the task of advertising to young people who are becoming used to selecting their own content and consuming it without commercials. She speaks on Bloomberg Television's 'Bloomberg Surveillance.'
- Notes:
- Title from resource description page (viewed Apr. 28, 2014).
- OCLC:
- 890731555
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