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Marketing on the Web.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- W.H. Smith (Firm).
- Madaboutwine (Firm).
- Internet marketing.
- Social media--Economic aspects.
- Social media.
- Electronic commerce.
- Genre:
- Documentary films.
- Physical Description:
- 1 online resource (30 minutes)
- Place of Publication:
- London, England : TV Choice, 2000.
- Language Note:
- In English.
- System Details:
- video file
- Summary:
- How are companies using the web to market their wares? This looks at two very different firms: giant bookseller, WH Smith Online, and specialist wine dealer, Madaboutwine. It's estimated there is a website for everyone on the planet, so companies have to target who they want to visit them. A prime target is the "time-poor" - busy, high income individuals. Madaboutwine use off-line advertising - for example, giving away 20,000 bottles of wine. WH Smith relies more on online advertising - developing links with other websites and using banner adverts. Web design is crucial and "viral marketing" a powerful tool. Will the web lead to a consumer revolution? Or to job losses and more congested roads?
- Notes:
- Title from resource description page (viewed April 29, 2020).
- OCLC:
- 1113653470
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