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Wayne Meichner lecture : Polo Ralph Lauren. Ralph Lauren is reacquiring licenses to better control brand / produced by Prendismo.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Merchandise licensing.
- Strategic planning.
- Genre:
- Lectures.
- Physical Description:
- 1 online resource (1 min.)
- Other Title:
- Ralph Lauren is reacquiring licenses to better control brand
- Wayne Meichner states Ralph Lauren is reacquiring licenses to better control brand
- Place of Publication:
- Ithaca, NY : Prendismo, 2006.
- Language Note:
- In English.
- Original language in English.
- Summary:
- This reference video, produced by Prendismo, features Wayne Meichner discussing Ralph Lauren reacquiring licenses to better control brand.
- Notes:
- Title from resource description page (viewed December 15, 2014).
- OCLC:
- 900743549
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