1 option
Wayne Meichner lecture : Polo Ralph Lauren and fashion industry. Brand positioning / produced by Prendismo.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Ralph Lauren Corporation.
- Branding (Marketing).
- Genre:
- Lectures.
- Physical Description:
- 1 online resource (1 min.)
- Other Title:
- Brand positioning
- Wayne Meichner discusses brand positioning
- Place of Publication:
- Ithaca, NY : Prendismo, 2007.
- Language Note:
- In English.
- Original language in English.
- Summary:
- This reference video, produced by Prendismo, features Wayne Meichner discussing brand positioning.
- Notes:
- Title from resource description page (viewed December 15, 2014).
- OCLC:
- 900743416
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