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Craig Johnson : J.C. Penney broke cardinal rule of retail / produced by Bloomberg.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Consumer behavior.
- Customer relations.
- Retail trade.
- Genre:
- Television news programs.
- Physical Description:
- 1 online resource (6 min.).
- Place of Publication:
- New York : Bloomberg, 2013.
- Language Note:
- In English.
- Original language in English.
- Summary:
- Craig Johnson, president at Customer Growth Partners, examines what went wrong with J.C. Penney CEO Ron Johnson's turnaround plan as the retailer reported its lowest sales results in more than two decades. He speaks on Bloomberg television's 'Market Makers.'
- Notes:
- Title from resource description page (viewed Apr. 28, 2014).
- OCLC:
- 890729783
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