1 option
60 minutes. Pitching Prozac / produced by Denise Schrier Cetta and Michael Bronner.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Eli Lilly and Company.
- Antidepressants.
- Fluoxetine.
- Medical records--Access control.
- Medical records.
- Genre:
- Television news programs.
- Physical Description:
- 1 online resource (12 min.)
- Other Title:
- Sixty minutes. Pitching Prozac
- Pitching Prozac
- Place of Publication:
- New York, NY : Columbia Broadcasting System, 2003.
- Language Note:
- In English.
- Original language in English.
- System Details:
- data file
- Summary:
- In 2002, hundreds of people in Florida opened their mailboxes and found, in and among the junk mail and bills, padded envelopes full of powerful prescription drugs. Each package contained a one-month starter supply of Prozac Weekly, a new anti-depressant made by pharmaceutical giant Eli Lilly. None of the people had asked for the drugs or knew they were coming. How could that happen? It was a marketing scheme for pitching Prozac - spearheaded by Eli Lilly sales reps - but also involving doctors, pharmacies and the medical records of unsuspecting patients. Correspondent Vicki Mabrey reports.
- Notes:
- Title from resource description page (viewed June 24, 2015).
- OCLC:
- 914262398
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