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It's about Whanau / [directed by Toby Mills].
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Māori (New Zealand people)--Tobacco use.
- Māori (New Zealand people).
- Smoking cessation--New Zealand.
- Smoking cessation.
- Smoking--Health aspects.
- Smoking.
- Genre:
- Television commericals.
- Physical Description:
- 1 online resource (13 minutes)
- Place of Publication:
- Auckland : Tawera Productions, 2001.
- Language Note:
- In English.
- Original language in English.
- System Details:
- digital
- data file
- Summary:
- Tawera Productions produced a high profile landmark T.V.C campaign 'It's about Whanau', to promote quitting among Maori smokers. One in every two adult Maori smoke while Maori women have the highest lung cancer rate in the world. This series of 12 30-second television commercials was the first campaign of its kind produced by and for Maori.
- Notes:
- Title from resource description page (viewed May 22, 2015).
- OCLC:
- 919203726
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