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Consultant. Episode 1, Hong Kong / presented by Jorg Dietzel.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Branding (Marketing)--China--Hong Kong.
- Branding (Marketing).
- Brand name products--China--Hong Kong.
- Brand name products.
- Marketing--China--Hong Kong.
- Marketing.
- Genre:
- Documentary films.
- Physical Description:
- 1 online resource (23 min.)
- Place of Publication:
- Montreal, QC : Ciné Fête, 2008.
- Language Note:
- In English.
- Original language in English.
- Summary:
- From Apple to BMW, Chanel to Dior - everyone's crazy about brands. But do cool brands only come from the West? In this 4-part series, join brand consultant Jorg Dietzel as he finds the next big Asian brand - and what it takes for brands in Asia to make it big elsewhere.
- Notes:
- Title from resource description page (viewed May 13, 2014).
- OCLC:
- 894133004
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