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Consultant. Episode 2, Vietnam / presented by Jorg Dietzel.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Branding (Marketing)--Vietnam.
- Branding (Marketing).
- Brand name products--Vietnam.
- Brand name products.
- Marketing--Vietnam.
- Marketing.
- Vietnam.
- Genre:
- Documentary films.
- Physical Description:
- 1 online resource (23 min.)
- Place of Publication:
- Montreal, QC : Ciné Fête, 2008.
- Language Note:
- In English.
- Original language in English.
- Summary:
- Brand consultant Jorg Dietzel travels to Ho Chi Minh city, Vietnam - - where despite the country's weak currency and high inflation rates, more and more Vietnamese have developed an appetite for both foreign and local brands. From re-branding a national dish to introducing a new niche for men's skincare, find out how Vietnamese brands have managed to fight for space on the shelves and in the consumers' mind.
- Notes:
- Title from resource description page (viewed May 13, 2014).
- OCLC:
- 894132898
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