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Consultant. Episode 4, Singapore / presented by Jorg Dietzel.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Branding (Marketing)--Singapore.
- Branding (Marketing).
- Brand name products--Singapore.
- Brand name products.
- Marketing--Singapore.
- Marketing.
- Singapore.
- Genre:
- Documentary films.
- Physical Description:
- 1 online resource (22 min.)
- Place of Publication:
- Montreal, QC : Ciné Fête, 2008.
- Language Note:
- In English.
- Original language in English.
- Summary:
- Branding is no longer just about selling the product or service. It's about the user experience and getting involved in the community. Going green, green-washing and social responsibility are buzz words in branding right now. Can brands actually save our planet? Join brand consultant Jorg Dietzel in the concluding episode of the series - in green Singapore.
- Notes:
- Title from resource description page (viewed May 13, 2014).
- OCLC:
- 894133020
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