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Responsible corporations? The social cost of the cigarette business / a TV Choice presentation.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Cigarette industry--Social aspects--Indonesia.
- Cigarette industry.
- Tobacco industry--Social aspects--Indonesia.
- Tobacco industry.
- Social responsibility of business--Indonesia.
- Social responsibility of business.
- Smoking--Health aspects.
- Smoking.
- Genre:
- Documentary films.
- Physical Description:
- 1 online resource (23 minutes)
- Other Title:
- Cigarette business
- Tobacco business in Indonesia
- Social cost of the cigarette business
- Place of Publication:
- London, England : TV Choice, 2010.
- Language Note:
- In English.
- System Details:
- video file
- Summary:
- Multinational companies are aggressively marketing cigarettes to young people in developing countries, with tragic social costs. This film explores the case of Indonesia - the third largest market for tobacco products in the world. HUMAN COSTS: "If I'd known I'd get this disease I would have quit a long time ago." Ujang has terminal lung cancer. At 45, he is the victim of a habit, which is killing millions in his country. Targeted by the tobacco industry's relentless, high-powered marketing, Indonesians start young and die young. MARKETING: Most Indonesians don't believe that smoking is bad for their health and the industry shamelessly cashes in on their ignorance. The marketing strategies of cigarette companies play a major role in a massive national habit. Among men, almost 70% light up every day - about 80 million smokers. CORPORATIONS: Pressure groups attack the behaviour of giant tobacco companies like Philip Morris and British American Tobacco as a blatant breach of corporate social responsibility. Internal Philip Morris documents reveal the company's strategy: they want to entice young Indonesians to sample their deadly wares - and get them hooked.
- Notes:
- Title from title screen (viewed October 16, 2018).
- OCLC:
- 1065075353
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