1 option
How Jim Koch keeps the Samuel Adams brand fresh / produced by Bloomberg.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Beer industry.
- Branding (Marketing).
- Genre:
- Television news programs.
- Physical Description:
- 1 online resource (3 min.).
- Place of Publication:
- New York : Bloomberg, 2013.
- Language Note:
- In English.
- Original language in English.
- Summary:
- Jim Koch, CEO at Samuel Adams, discusses his business philosophy and the company's 'Brewing the American Dream' program to aid small businesses. He speaks on Bloomberg Television's 'Bloomberg Surveillance.'
- Notes:
- Title from resource description page (viewed Apr. 28, 2014).
- OCLC:
- 890730976
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