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Zynga's turnaround : what's Don Mattrick's playbook? / produced by Bloomberg.
Academic Video Online: Premium - United States Available online
Academic Video Online: Premium - United States- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Internet.
- Video games.
- Genre:
- Television news programs.
- Physical Description:
- 1 online resource (4 min.).
- Place of Publication:
- New York : Bloomberg, 2013.
- Language Note:
- In English.
- Original language in English.
- Summary:
- New York University Stern School of Business Professor J.P. Eggers discusses the future for Microsoft's Xbox with former head Don Mattrick leaving to become CEO of Zynga. Egers speaks with Tom Keene on Bloomberg Television's 'Bloomberg Surveillance.'
- Notes:
- Title from resource description page (viewed Apr. 28, 2014).
- OCLC:
- 890734084
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