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How much do brands pay to be in movies? / produced by Bloomberg.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Advertising.
- Marketing.
- Motion picture industry.
- Product placement in mass media.
- Genre:
- Television news programs.
- Physical Description:
- 1 online resource (2 min.).
- Place of Publication:
- New York : Bloomberg, 2013.
- Language Note:
- In English.
- Original language in English.
- Summary:
- Brand Arc Founder and President Rob Donnell discusses brand product placement in movies with Betty Liu on Bloomberg Television's 'Market Makers.'
- Notes:
- Title from resource description page (viewed Apr. 28, 2014).
- OCLC:
- 890731089
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