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Design thinking. Step eleven : surface key assumptions / University of Virginia, Darden School of Business.

Academic Video Online: Premium - United States Available online

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Format:
Video
Contributor:
Liedtka, Jeanne, speaker. .
Colgate Darden Graduate School of Business Administration, publisher.
Series:
Academic Video Online
Language:
English
Subjects (All):
Project management.
Industrial management--Decision making.
Industrial management.
Problem solving--Study and teaching.
Problem solving.
Customer relations.
Genre:
Instructional films.
Physical Description:
1 online resource (18 minutes)
Other Title:
Step eleven : surface key assumptions
Place of Publication:
Charlottesville, VA : University of Virginia Darden, 2016.
Language Note:
In English.
System Details:
video file
Summary:
Surface Key Assumptions is the first step in the What Wows stage of Jeanne Liedtka's 15-step Design Thinking methodology. This step involves moving from idea generation to idea testing. Three testing techniques are suggested: thought experiments, field experiments, or market experiments. This 17-minute video is part of the Design Thinking video series meant to accompany any one of three cases (Arena Industries [UVA-S-0240], Trenton State College [UVA-S-0241], or Great Lakes [UVA-S-0248]) that explore the design thinking approach to innovative problem solving.
Notes:
Title from resource description page (viewed September 17, 2020).
OCLC:
1200166026

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