Design thinking. Step ten : create some napkin pitches / University of Virginia, Darden School of Business.

Format:

Video

Contributor:

Liedtka, Jeanne, speaker. .

Colgate Darden Graduate School of Business Administration, publisher.

Series:

Academic Video Online

Language:

English

Subjects (All):

Project management.

Industrial management--Decision making.

Industrial management.

Problem solving--Study and teaching.

Problem solving.

Customer relations.

Genre:

Instructional films.

Physical Description:

1 online resource (9 minutes)

Other Title:

Step ten : create some napkin pitches

Place of Publication:

Charlottesville, VA : University of Virginia Darden, 2016.

Language Note:

In English.

System Details:

video file

Summary:

After generating concepts for the What if? stage, "Create Some Napkin Pitches" asks you to summarize and communicate all of your concepts using four questions so they can be compared side-by-side: What is the idea? What customer needs does it address? Why does this offering create value for the customer? Finally, what is the business rationale behind the concept? This video is part of the Design Thinking video series meant to accompany any one of three cases (Arena Industries [UVA-S-0240], Trenton State College [UVA-S-0241], or Great Lakes [UVA-S-0248]) that explore the design thinking approach to innovative problem solving.

Notes:

Title from resource description page (viewed September 17, 2020).

OCLC:

1200166383