1 option
Design thinking. Step fourteen : run your learning launches / University of Virginia, Darden School of Business.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Project management.
- Industrial management--Decision making.
- Industrial management.
- Problem solving--Study and teaching.
- Problem solving.
- Customer relations.
- Feedback (Psychology).
- Genre:
- Instructional films.
- Physical Description:
- 1 online resource (16 minutes)
- Other Title:
- Step fourteen : run your learning launches
- Place of Publication:
- Charlottesville, VA : University of Virginia Darden, 2016.
- Language Note:
- In English.
- System Details:
- video file
- Summary:
- In step 14 of Jeanne Liedtka's 15-step Design Thinking methodology, "Run Your Learning Launches," you will learn how to quickly and inexpensively design and conduct a series of experiments in the marketplace. While not a pilot or a commercial rollout, the learning launch is the final test of your innovation concept with real customers, the result of which will be a decision. This 15-minute video is part of the Design Thinking video series meant to accompany any one of three cases (Arena Industries [UVA-S-0240], Trenton State College [UVA-S-0241], or Great Lakes [UVA-S-0248]) that explore the design thinking approach to innovative problem solving.
- Notes:
- Title from resource description page (viewed September 17, 2020).
- OCLC:
- 1200165410
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