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Design thinking. Measuring Impact / University of Virginia, Darden School of Business.

Academic Video Online: Premium - United States Available online

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Format:
Video
Contributor:
Liedtka, Jeanne, speaker. .
Colgate Darden Graduate School of Business Administration, publisher.
Series:
Academic Video Online
Language:
English
Subjects (All):
Project management.
Industrial management--Decision making.
Industrial management.
Problem solving--Study and teaching.
Problem solving.
Customer relations.
Genre:
Instructional films.
Physical Description:
1 online resource (7 minutes)
Other Title:
Measuring Impact
Place of Publication:
Charlottesville, VA : University of Virginia Darden, 2016.
Language Note:
In English.
System Details:
video file
Summary:
Measuring the impact of your designing thinking innovation is not always easy. This video, "Measuring Impact," describes four levels of measurements: hard data, changes in perception (i.e., satisfaction), changes in the conversation (crucial in changing behavior), and changes in how people think. This six-minute video explores different ways to think about measuring the impact of your innovative solution. It is part of the Design Thinking video series meant to accompany any one of three cases (Arena Industries [UVA-S-0240], Trenton State College [UVA-S-0241], or Great Lakes [UVA-S-0248]) that explore the design thinking approach to innovative problem solving.
Notes:
Title from resource description page (viewed September 17, 2020).
OCLC:
1200166691

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