Tell me a story / by John A. Jenson.

Format:

Video

Contributor:

Jenson, John A., Director.

CRM Learning (Firm), Producer.

Series:

Academic Video Online

Language:

English

Subjects (All):

Communication in management.

Genre:

Educational films.

Physical Description:

1 online resource (19 min.).

Other Title:

Tell me a story: a powerful way to inspire action

Place of Publication:

Carlsbad, CA : CRM Learning, 2013.

Language Note:

In English.

Original language in English.

Summary:

Anyone who wants to wield true influence in an organization must be effective at telling stories. Why? Because stories capture peoples' hearts and minds; using them makes communication both memorable and meaningful. This program illustrates how leaders can use storytelling to impact such things as: creating a shared vision of the future, kick-starting new projects, highlighting lessons learned, and reinforcing the organization's brand.

Notes:

Title from resource description page (viewed Mar. 12, 2014).

OCLC:

874048948