1 option
Creating value : CEO versus creative director / produced by Bloomberg.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Branding (Marketing).
- Executives.
- Genre:
- Television news programs.
- Physical Description:
- 1 online resource (7 min.).
- Place of Publication:
- New York : Bloomberg, 2013.
- Language Note:
- In English.
- Original language in English.
- Summary:
- In today's Global Outlook, Graham Hales, Chief Executive Officer at Interbrand, and Clare Rayner, Retail Expert at The Retail Champion, discuss the retail space and conflicts between creative directors and CEOs. They speak on Bloomberg Television's "The Pulse."
- Notes:
- Title from resource description page (viewed Apr. 28, 2014).
- OCLC:
- 890729790
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.