The complete beginner's guide to search engine optimization : everything you need to get on top of Google / [Adam Sinicki] ; [produced by] Apress.

Format:

Video

Contributor:

Sinicki, Adam, speaker.

Apress (Firm), production company.

Series:

Academic Video Online

Language:

English

Subjects (All):

Google.

Search engines--Programming.

Search engines.

Internet marketing.

Genre:

Instructional films.

Physical Description:

1 online resource (42 minutes)

Place of Publication:

New York, NY : Springer Nature, 2019.

Language Note:

In English.

System Details:

video file

Summary:

Master SEO, social-media marketing, content strategy, and content creation in this cutting-edge video. You'll see how to create a brand and a presence online and discover how to utilize SEO and marketing techniques without spamming, getting penalized by Google, or resorting to techniques such as keyword stuffing. The Complete Beginner's Guide to Search Engine Optimization explains in great detail how you can handle site architecture and web design for SEO, giving you the best chance to promote your site and show off your work. This includes how to optimize a site for speed, mobile responsiveness, and Google's spiders. Along the way, you'll see the benefits of SEO for businesses and learn how SEO can increase traffic, customers, and profits. Here you will encounter Google's current algorithm: hummingbird. You'll work through all the recent updates, rank brain, and what it all means for your business. As a complement to this information, this video explains the value of content and copywriting and why this is what drives SEO. As such, you'll begin to build an audience and write in a way that's pleasing for humans and Google alike. The final segments of the video are a definitive guide to the most effective SEO techniques and growth hacks, where you will put everything you've learned into action. This video essay will explain why you shouldn't rely solely on Google and explains how to make SEO part of a grander digital-marketing strategy. What You'll Learn: Explore a brief history of SEO; Understand how SEO works; Create a cohesive content-marketing strategy, through social media, SEO, site architecture, great content, and more; Discover link building and SEO strategies that actually work. Who This Video Is For: Small businesses looking to understand how they can use the web to promote their brands, start-ups and entrepreneurs, and people looking to use the internet to harness their skills and make money online.

Participant:

Adam Sinicki, presenter.

Notes:

Title from resource description page (viewed March 09, 2020).

OCLC:

1150008321