Marketing analytics resource allocation. Why marketing analytics / University of Virginia, Darden School of Business.

Format:

Video

Contributor:

Venkatesan, Rajkumar, speaker.

Colgate Darden Graduate School of Business Administration, publisher. .

Series:

Academic Video Online

Language:

English

Subjects (All):

Marketing--Management--Data processing.

Marketing.

Marketing research.

Genre:

Instructional films.

Physical Description:

1 online resource (7 minutes)

Other Title:

Why marketing analytics

Place of Publication:

Charlottesville, VA : University of Virginia Darden, 2017.

Language Note:

In English.

System Details:

video file

Summary:

First in a series on marketing analytics, this six-minute video by Raj Venkatesan introduces the concept of marketing analytics and answers some basic questions: What is marketing analytics? How is marketing analytics used? It explores the difference between descriptive analytics and predictive analytics and why marketing analytics is an important resource for an organization. Also addressed are the implications marketing analytics has on firm performance.

Notes:

Title from resource description page (viewed September 10, 2020).

OCLC:

1200165746