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Marketing analytics resource allocation. The resource allocation process / University of Virginia, Darden School of Business.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Marketing--Management--Data processing.
- Marketing.
- Marketing research.
- Marketing--Decision making.
- Genre:
- Instructional films.
- Physical Description:
- 1 online resource (7 minutes)
- Other Title:
- Resource allocation process
- Place of Publication:
- Charlottesville, VA : University of Virginia Darden, 2017.
- Language Note:
- In English.
- System Details:
- video file
- Summary:
- This six-minute video introduces the steps involved in a company's optimal allocation of marketing inputs. Using the DuPont model as an example, Raj Venkatesan explains how a company might use data to optimize a given metric such as market share, customer lifetime value, or profit.
- Notes:
- Title from resource description page (viewed September 10, 2020).
- OCLC:
- 1200166629
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