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Secrets of branding. Episode 7, Crisis / series producer, Joanna Bartholomew ; filmed and directed by Matt Hill ; a Blakeway Production for CCTV 2.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Pan American World Airways, Inc.
- Crisis management.
- Advertising--Brand name products.
- Advertising.
- Brand choice.
- Branding (Marketing).
- Consumers' preferences.
- Genre:
- Educational television programs.
- Physical Description:
- 1 online resource (49 minutes)
- Place of Publication:
- London, England : BBC Worldwide, 2014.
- Language Note:
- In English.
- System Details:
- video file
- Summary:
- This episode explores how brands cope with crisis, and how where some fall apart under pressure, others smell opportunity.
- Participant:
- Narrated by: Joanna Bartholomew.
- Notes:
- Title from title screen (viewed July 13, 2021).
- OCLC:
- 1264102290
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