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Marketing analytics resource allocation. Calculating return on investment / University of Virginia, Darden School of Business.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Marketing--Management--Data processing.
- Marketing.
- Marketing research.
- Rate of return.
- Genre:
- Instructional films.
- Physical Description:
- 1 online resource (8 minutes)
- Other Title:
- Calculating return on investment
- Place of Publication:
- Charlottesville, VA : University of Virginia Darden, 2017.
- Language Note:
- In English.
- System Details:
- video file
- Summary:
- Using the hypothetical company Powerful Power Tools, this seven-minute video walks through the calculations to determine the marketing return on investment (MROI). In addition to the MROI, Raj Venkatesan discusses some of the underlying assumptions in the MROI model, as well as a number of questions to help understand its use.
- Notes:
- Title from resource description page (viewed September 23, 2020).
- OCLC:
- 1200166124
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