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SN video humanities and social sciences. How to conduct a social media audit / Karen Sutherland.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Social media.
- Social media--Auditing.
- Internet marketing.
- Genre:
- Educational films.
- Instructional films.
- Physical Description:
- 1 online resource (76 minutes)
- Other Title:
- How to conduct a social media audit
- Springer Nature video humanities and social sciences
- Place of Publication:
- Switzerland : Springer Nature, 2021.
- Language Note:
- In English.
- System Details:
- video file
- Summary:
- In this video you will learn how to conduct a social media audit to assess your channels, understand your audience, analyse competitors and guidance to use this information as the basis of a social media strategy. A social media audit is an important first stage in developing a social media strategy. The most effective strategies take a grounded theoretical approach by using the findings from research to inform decisions made within the strategy. This video will be useful for undergraduates, postgraduates and practitioners who are studying or practicing social media management.
- Notes:
- Title from resource description page (viewed August 31, 2021).
- OCLC:
- 1274235637
- Publisher Number:
- ASP5120075/marc
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