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Secrets of the superbrands. Episode 2, Fashion / director/camera/graphics, James Vale ; produced and edited by Adam Boome ; BBC.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Fashion.
- Fashion--Psychological aspects.
- Branding (Marketing).
- Genre:
- Documentary television programs.
- Physical Description:
- 1 online resource (54 minutes)
- Other Title:
- Fashion
- Place of Publication:
- London, England : BBC Worldwide, 2011.
- Language Note:
- In English.
- System Details:
- video file
- Summary:
- Alex Riley doesn't get the whole obsession with brands. He's happy to use a hand-me-down mobile phone and reckons he's immune to the powerful lure of big name labels. But millions of consumers can't resist - so how do brands make you buy them, believe in them, even love them? After meeting up with brand fanatics - including a man who owns 500 pairs of one particular company's trainers - he interviews the creators of market-leading brands to reveal the tips and tricks that help them sell vast quantities of sportswear, mobile phones and fast food. Will their methods work as well for Brand Alex?
- Participant:
- Presented by Alex Riley.
- Notes:
- Title from resource description page (viewed January 28, 2019).
- OCLC:
- 1089752897
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