Money programme. Get Cartier! / producer/director, Nick Hudson ; BBC.

Format:

Video

Contributor:

Hudson, Nick, director, producer.

Eastman, Virginia, speaker.

BBC Worldwide Learning, film distributor.

British Broadcasting Corporation, production company.

Series:

Academic Video Online

Language:

English

Subjects (All):

Cartier (Firm).

Advertising--Jewelry.

Advertising.

Genre:

Documentary television programs.

Physical Description:

1 online resource (29 minutes)

Place of Publication:

London, England : BBC Worldwide, 2004.

Language Note:

In English.

System Details:

video file

Summary:

Cartier likes to be known as the king of jewellers - and the jeweller of kings. As market leaders in fine jewellery, they have an unrivalled reputation for supplying prestige goods to the rich and famous. But their dominant position is now coming under attack. They've long had to compete with brands like Tiffany and Bulgari, but now luxury goods brands like Louis Vuitton are launching their own fine jewellery ranges. In the run up to Christmas the battle will be fought out not just in the shops, but also in the rarefied world of high-octane PR and celebrity. Reporter Virginia Eastman has gained unprecedented behind-the-scenes access to Cartier parties and PR events featuring the Royal Family, Hollywood stars, and the seriously rich on the VIP guest list. But the question remains: can any of the new competitors really compete with the prestige and the pedigree of Cartier?

Participant:

Reporter: Virginia Eastman.

Notes:

Title from resource description page (viewed February 26, 2019).

OCLC:

1096474272