Money programme. Coke's water bomb / producer/director, Libby Turner ; BBC.

Format:

Video

Contributor:

Turner, Libby (Television producer), director, producer.

Datar, Rajan, narrator.

BBC Worldwide Learning, film distributor.

British Broadcasting Corporation, production company.

Series:

Academic Video Online

Language:

English

Subjects (All):

Coca-Cola Company.

Bottled water industry--Great Britain.

Bottled water industry.

Advertising--Bottled water--Great Britain.

Advertising.

Bottled water--Great Britain--Marketing.

Bottled water.

Genre:

Documentary television programs.

Physical Description:

1 online resource (28 minutes)

Place of Publication:

London, England : BBC Worldwide, 2004.

Language Note:

In English.

System Details:

video file

Summary:

When Coca Cola launched Dasani bottled water in the UK in February, they had high hopes that the success the brand had enjoyed in the States would soon be replicated across Europe. Yet a mere five weeks later - after its source was revealed to be not fresh spring water but the tap waters of Sidcup - it had been withdrawn from sale at a cost of millions of pounds. How could Coca Cola, supposedly one of the most sophisticated marketing organizations in the world, have got this key product launch so badly wrong?

Participant:

Narrator: Rajan Datar.

Notes:

Title from resource description page (viewed February 26, 2019).

OCLC:

1096464130