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How nationalism in China hit Nike, Adidas / Bloomberg.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Nike (Firm).
- Adidas USA (Firm).
- Consumer behavior--China.
- Consumer behavior.
- Buy national policy--China.
- Buy national policy.
- Nationalism--Economic aspects--China.
- Nationalism.
- Sporting goods industry--China.
- Sporting goods industry.
- Genre:
- Television news programs.
- Physical Description:
- 1 online resource (4 minutes)
- Other Title:
- Bloomberg surveillance : early edition
- Bloomberg surveillance. How nationalism in China hit Nike, Adidas
- Bloomberg : the big take
- Place of Publication:
- [New York, New York] : Bloomberg, 2022.
- Language Note:
- In English.
- System Details:
- video file
- Summary:
- Chinese consumers are increasingly acting as an extension of the government's political agenda by turning away from Western brands. It's a worrying sign for companies that have staked their futures on the $6 trillion market. Jinshan Hong reports on "Bloomberg Surveillance: Early Edition."
- Participant:
- Reporter: Jinshan Hong.
- Notes:
- Title from resource description page (viewed April 26, 2022).
- OCLC:
- 1317278288
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