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Insights and strategies. Managing crises and brand damage / [produced by] Seven Dimensions.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Branding (Marketing).
- Crisis management.
- Genre:
- Interviews.
- Educational films.
- Physical Description:
- 1 online resource (15 minutes)
- Other Title:
- Managing crises and brand damage
- Place of Publication:
- Melbourne, Victoria : Seven Dimensions, 2015.
- Language Note:
- In English.
- System Details:
- video file
- Summary:
- In this program Eve Ash, Psychologist and Founder, Seven Dimensions, interviews Ross Campbell, RCA Crisis Management to explore some practical advice and strategies. Plan and train for worst-case scenarios says Ross Campbell: Crises get out of control very fast, Losing control to government authorities, Crises & business failure, Planning & rehearsing a crisis response, Using the 'dark site'.
- Participant:
- Eve Ash, interviewer ; Ross Campbell, interviewee.
- Notes:
- Title from resource description page (viewed December 07, 2018).
- OCLC:
- 1081434669
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