1 option
Health innovations. Marketing condoms in Cambodia / SW Pictures.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- Subjects (All):
- Population Services International.
- Condoms--Cambodia--Marketing.
- Condoms.
- Genre:
- Documentary films.
- Short films.
- Physical Description:
- 1 online resource (4 minutes)
- Place of Publication:
- London, England : SW Pictures, 2018.
- Language Note:
- In English.
- System Details:
- video file
- Summary:
- Population Services International is marketing condoms in Cambodia to attract two different types of customer. "OK" is a low-cost condom aimed at the commercial sex sector. "Number One" is a higher priced brand that is designed to persuade people it's something they want, rather than something they need. Profits from the more expensive brand are used to subsidize the cheapest.
- Notes:
- Title from resource description page (viewed December 07, 2018).
- OCLC:
- 1081434087
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