America by the numbers with Maria Hinojosa. The new mad men / produced & directed by Pamela A. Aguilar ; produced by the Futuro Media Group in association the National Minority Consortia and WGBH for PBS.

Format:

Video

Contributor:

Aguilar, Pamela A., director, producer.

Public Broadcasting Service (U.S.), film distributor.

Futuro Media Group, production company.

WGBH (Television station : Boston, Mass.), production company.

National Minority Consortia (U.S.), production company.

Series:

Academic Video Online

Language:

English

Subjects (All):

Minority consumers--United States.

Minority consumers.

Marketing--United States.

Marketing.

Multiculturalism in advertising--United States.

Multiculturalism in advertising.

Social change--United States.

Social change.

United States--Population.

United States.

Genre:

Documentary television programs.

Physical Description:

1 online resource (26 minutes)

Place of Publication:

Arlington, VA : Public Broadcasting Service, 2014.

Language Note:

In English.

System Details:

video file

Summary:

With a collective purchasing power of $3 trillion, people of color are quickly becoming the nation's most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of $1.2 trillion, are at the heart of this new consumer focus. We take an exclusive look inside LatinWorks, one of the most successful multicultural ad agencies in the country, and learn how they are speaking to the multicultural millennial market.

Participant:

Anchor: Maria Hinojosa.

Notes:

Title from resource description page (viewed August 13, 2019).

OCLC:

1119641159