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Del recurso al método : estrategias, comunicación, campañas, propaganda, medios, implementación / Inola Díaz Muñoz, Lorena Martínez Faxas.
- Format:
- Book
- Author/Creator:
- Díaz Muñoz, Inola, 1946- author.
- Martínez Faxas, Lorena, 1959- author.
- Language:
- Spanish
- Subjects (All):
- Communication in politics--Cuba--History.
- Communication in politics.
- Advertising, Public service--Cuba--History.
- Advertising, Public service.
- Government marketing--Cuba--History.
- Government marketing.
- Cuba.
- Genre:
- History.
- Physical Description:
- 206 pages : illustrations ; 21 cm
- Place of Publication:
- La Habana : Editora Política, 2022.
- Notes:
- Includes bibliographical references (pages 193-203).
- ISBN:
- 9789590110962
- 9590110967
- OCLC:
- 1356410637
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