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An introduction to global media for the twenty-first century / Ole J. Mjøs.

Van Pelt Library P94.6 .M5455 2023
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Van Pelt Library P94.6 .M5455 2022
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Format:
Book
Author/Creator:
Mjos, Ole J., 1970- author.
Language:
English
Subjects (All):
Mass media and globalization.
Communication, International.
Physical Description:
x, 255 pages ; 24 cm
Place of Publication:
London, UK ; New York, NY : Bloomsbury Academic, 2023.
Summary:
"A student-friendly book that assesses how such trends as marketization, conglomeration, digital convergence, personalization and competition, are transforming the global media landscape"-- Provided by publisher.
Contents:
The emergence of a global media and communications landscape : from the telegraph to the internet
The popularization and consolidation of the global online environment : the internet, social media, and search engines
Media companies, content and branding in the global digital age : platforms, distribution, and production
The role of media and communications in development : modernization, progress, and social change
The power of media and communications : imperialism, influence, and domination
The power of media audiences and users : empowerment and autonomy
The dimensions of globalization in the context of media and communications.
Notes:
Includes bibliographical references and index.
Other Format:
Online version: Mjos, Ole J., 1970- Introduction to global media
ISBN:
9781350348714
1350348716
9781350348707
1350348708
OCLC:
1338645344
Publisher Number:
99994301476

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