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Bottled : How Coca-Cola Became African.

Ebook Central Perpetual, DDA and Subscription Titles Available online

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Format:
Book
Author/Creator:
Byala, Sara.
Contributor:
ProQuest ebook central
Language:
English
Subjects (All):
Cola drinks--Africa.
Cola drinks.
Physical Description:
1 online resource (410 p.)
Place of Publication:
Oxford : Oxford University Press, Inc, 2023.
Contents:
Cover
Half title
Title
Copyright
Dedication
Contents
Photos
List of Illustrations
Preface
Introduction
1. All That Sparkles: How Coca-Cola Established a Foothold in South Africa
2. From Cape to Cairo: The Sun Never Sets on Coca-Cola
3. Know Your Country: How Coca-Cola Branded a Continent and Itself
4. The Link Between Old and New: Securing a License to Operate
5. A Catalytic Role Untold: Coca-Cola and the Undoing of Apartheid
6. Believe in Africa: Coca-Cola in the New Millennium
7. The Bottom Line: Weighing Coca-Cola's Sustainability
Conclusion
Acknowledgments
Notes
Select Bibliography
Index
Back Cover
Notes:
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Other Format:
Print version: Byala, Sara Bottled
ISBN:
9780197766811
0197766811
Publisher Number:
99994294968
Access Restriction:
Restricted for use by site license.

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