1 option
National party organizations and party brands in American politics : the Democratic and Republican National Committees, 1912-2016 / Boris Heersink.
- Format:
- Book
- Author/Creator:
- Heersink, Boris, 1984- author.
- Series:
- Oxford scholarship online.
- Oxford scholarship online
- Language:
- English
- Subjects (All):
- Political party organization--United States--History.
- Political party organization.
- United States--Politics and government--20th century.
- United States.
- United States--Politics and government--21st century.
- Democratic National Committee (U.S.)--History.
- Democratic National Committee (U.S.).
- Republican National Committee (U.S.)--History.
- Republican National Committee (U.S.).
- Democratic Party (U.S.)--History.
- Democratic Party (U.S.).
- Republican Party (U.S. : 1854- )--History.
- Republican Party (U.S. : 1854- ).
- Physical Description:
- 1 online resource (361 pages)
- Place of Publication:
- New York, NY : Oxford University Press, 2023.
- Summary:
- In this text, Boris Heersink analyses the DNC and RNC in their role as party-branders. Specifically, he argues the main role of the committees is to try and promote an image of the party to voters in a way they hope will help them win elections. However, in doing so, they often have to make controversial decisions, such as picking sides in big intra-party fights about what policies to support and what voting groups to target or ignore. Through extensive historical analysis, this book shows that the DNC and RNC were part of every major American policy debate throughout the 20th century.
- Contents:
- Introduction : national committees and party brands
- Examining DNC and RNC party branding quantitatively : presidential control and national committee branding decline
- Building permanently active national committees, 1912-1932
- National committees and the New Deal, 1933-1952
- "We either have a national party or we do not have," 1953-1968
- Managing mixed-ideological parties, 1969-1980
- "Reagan's party" vs. "recapturing the center of American politics," 1981-2000
- "Near obscurity" : the deterioration of national committee branding, 2001-2016
- Conclusion : the past and future of national committees.
- Notes:
- Also issued in print: 2023.
- Includes bibliographical references and index.
- Description based on online resource; title from home page (viewed on June 26, 2023).
- ISBN:
- 0-19-769514-0
- 0-19-769512-4
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.