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CommunicAsian : how Asia's rise is shaping the future of communications, and how to plan for it / Oliver Stelling.
- Format:
- Book
- Author/Creator:
- Stelling, Oliver, author.
- Language:
- English
- Subjects (All):
- Communication--Asia.
- Communication.
- Physical Description:
- 1 online resource
- Place of Publication:
- London ; New York : Routledge, Taylor & Francis Group, 2023.
- Contents:
- Decoding the Asian century: how the bet on modernization paid off
- Communication vs. communications: all that makes us human
- Purpose and shared values: communications' best engagement model
- Whatever we imagine: from aspiration to inspiration
- Looking for Polaris: how to tackle the global disinformation crisis
- Public diplomacy: leveraging the strong side of soft power
- Human capital: winning with new talent strategies
- AI and big data: enrolling technocracy in communications
- Shenzhen speed and Dubai spirit: engineering the Asianization of communications
- ACCESS and BEAT: two ways to develop future-proof strategies.
- Notes:
- Includes bibliographical references and index.
- Electronic reproduction. London Available via World Wide Web.
- Description based on print version record and CIP data provided by publisher.
- Other Format:
- Print version: Stelling, Oliver. CommunicAsian
- ISBN:
- 9781000889574
- 1000889572
- 9781003385622
- 1003385621
- Publisher Number:
- 40031829415
- Access Restriction:
- Restricted for use by site license.
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