Entrepreneurial cosplay : creating identity, building identity, brand and business acumen / edited by Elizabeth Gackstetter Nichols, Amy C. Lewis and Dave Tomcyzk.

Format:

Book

Contributor:

Nichols, Elizabeth Gackstetter, editor.

Lewis, Amy C. (Professor of management), editor.

Tomcyzk, Dave, editor.

Taylor & Francis eBooks

Series:

Routledge studies in media and cultural industries ; 12.

Routledge studies in media and cultural industries ; 12

Language:

English

Subjects (All):

Cosplay--Economic aspects.

Cosplay.

Entrepreneurship.

Physical Description:

1 online resource (x, 216 pages) : illustrations.

Place of Publication:

Abingdon, Oxon ; New York, NY : Routledge, 2023.

Biography/History:

Elizabeth Gackstetter Nichols is a professor of Spanish and gender studies at Drury University. Her research covers international beauty work, cosplay and popular culture. She is a long-time cosplayer and blogs at www.cosplaymom.com. Amy C. Lewis is a professor of management and associate dean of business at Texas A&M University-San Antonio. Her research interests involve social identity, motivated cognition and stigma. She also enjoys cosplaying, primarily focusing on the Star Trek fandom. Dave Tomcyzk is an associate professor of entrepreneurship and game design at Quinnipiac University. His research covers unusual businesses, creativity and how to teach entrepreneurship. His first board game, Catharsis, was published by his company Cyber Wizard Games in 2022.

Contents:

Introduction / Elizabeth Gackstetter Nichols, Dave Tomczyk and Amy C. Lewis

Entrepreneurial cosplay : success maximization, business ownership, and the entrepreneurial mentality / Dave Tomczyk

Third party content creators in eSport / Christopher McCutcheon, Michael Hitchens, Mitchell McEwan

Entrepreneurial cosplay : women and crossplay in Mexico / Mitzi Ariana Pérez Trejo

Reign in Your baloney pony : managing sexual taboo for success / Elizabeth Gackstetter Nichols

Nerds and copyright / Matthew Mangum

Threat of familiar faces : cosplay outside of conventions / Luxx Mishou

Violence against women in The Witcher and Game of Thrones / Madison Sears & Mary Ingram-Waters

Cosplay through a lens of family business / D'Lisa N. McKee

Marketing, personal branding, and positioning : cosplay: personal branding ... on steroids! / Ruby Daniels

Child cosplayers : embodying potentialities / Sara Austin

Heroic returns on investment : economic considerations of cosplay in the United States / Erin Kenny

Managing cosplay identities : for love or money? / Amy C. Lewis.

Notes:

Includes bibliographical references and index.

Electronic reproduction. London Available via World Wide Web.

Description based on online resource; title from digital title page (viewed on June 30, 2023).

Other Format:

Print version: Entrepreneurial cosplay

ISBN:

9781003271109

1003271103

9781000890082

1000890082

9781000890136

1000890139

Publisher Number:

40031829363

Access Restriction:

Restricted for use by site license.