Information technology strategies: how leading firms use IT to gain an advantage

Format:

Book

Author/Creator:

Rapp, William V., author.

Language:

English

Subjects (All):

Business--Data processing--Case studies.

Business.

Business--Data processing.

Information technology--Management--Case studies.

Information technology.

Information technology--Management.

Strategic planning--Case studies.

Strategic planning.

Physical Description:

1 online resource (336 p.) ill

Place of Publication:

Oxford University Press 2002

Summary:

The focus of this book is to educate the reader on the strategic principles fundamental to using information technology to gain market control. It provides case examples of how to use IT to enhance existing core competencies and strategies. The book is designed to help managers struggling withhow to advantageously harness the new information revolution. It can also support executive and business education programs on managing technology when few such studies exist. While Internet and information technologies are currently hot topics many firms and executives are without the tools andknow-how of how to actually use them to improve results. Some major firms have sophisticated strategies for using information technology to impact, control and even own their competitive environments. This book describes how major non-information technology companies are doing this and thestrategic principles employed.

Notes:

Description based on metadata supplied by the publisher and other sources.

Includes bibliographical references (p. 291-294) and index.

ISBN:

0-19-984937-4

0-19-534895-8

1-280-53228-9

1-4294-0331-4

0-19-028739-X

OCLC:

47915551