The digital selling handbook : grow your sales by engaging, prospecting, and converting customers the way they buy today / Bill Stinnett.

Format:

Book

Author/Creator:

Stinnett, Bill, author.

Language:

English

Subjects (All):

Selling--Technological innovations.

Selling.

Electronic commerce.

Internet marketing.

Physical Description:

1 online resource (281 pages)

Edition:

1st ed.

Place of Publication:

New York : McGraw-Hill Education, 2022.

Summary:

Actionable advice for sales professionals and business owners for growing sales in today's increasingly virtual marketplace Rapid changes in where and how people live, work, and do business in recent years, have triggered major shifts in how customers shop for and buy virtually everything! Sales and marketing professionals are faced with the harsh reality of rethinking their entire approach to engaging clients in today's virtual marketplace--or risk quickly becoming irrelevant. They need to rethink their entire sales approach--and Digital Selling Handbook shows them how to do it. This comprehensive guide builds readers' understanding of customer psychology and buying behavior in the new digital-first world. It provides best practices for engaging customers using a variety of methods. Digital selling expert and founder of Sales Excellence, Inc., Bill Stinnett covers the entire sales and marketing process, showing how to: Create a magnetic personal brand that attracts prospective customers Engage customers earlier in the buying process Develop an evergreen lead machine using strategies of world-class organizations Write articles, emails, and social media posts that trigger customer action Find and create new opportunities through outbound prospecting Turn customer conversations into sales opportunities and revenue Finding and attracting new business will always be one of the most vital aspects of business success. In today's transformed world of selling, those with the smartest, more forward-looking strategies will be the ones to come out on top. The Digital Selling Handbook provides everything you need keep ahead of the curve and in front of the competition.

Contents:

Introduction

CHAPTER 1 Selling the Way Customers Buy Today

CHAPTER 2 Engaging Customers Early in Their Digital Buying Process

CHAPTER 3 Mastering Digital Selling and Content Development

CHAPTER 4 Designing Your Digital Selling Engine

CHAPTER 5 Building e-Relationships Throughout the Digital Buying Journey

CHAPTER 6 Creating a Magnetic Personal Brand

CHAPTER 7 Sales Prospecting in a Digital World

CHAPTER 8 Managing and Closing Deals Digitally

Notes:

Description based on publisher supplied metadata and other sources.

Description based upon print version of record.

ISBN:

9781264278879

126427887X

OCLC:

1344540385