Watch and learn : how I turned Hollywood upside down with Netflix, Redbox, and Moviepass--lessons in disruption / Mitch Lowe.

Format:

Book

Author/Creator:

Lowe, Mitch, author.

Language:

English

Subjects (All):

Lowe, Mitch.

Motion pictures--Distribution.

Motion pictures.

Television programs--Marketing.

Television programs.

Businesspeople--United States--Biography.

Businesspeople.

Streaming video.

Streaming technology (Telecommunications).

United States.

Genre:

Biographies.

Physical Description:

x, 257 pages ; 24 cm

Edition:

First edition.

Place of Publication:

New York : Hachette Go, an imprint of Hachette Books, 2022.

Summary:

"When Warner Brothers announced they'd be streaming all their new 2021 theatrical releases simultaneously on HBO Max, it sent shock waves through the entertainment industry. But it was also an inevitable decision, and one soon to be copied by the other major studios scrambling to keep up with just how radically the way we watch movies has changed over the past two decades. Mitch Lowe has been at the forefront of that revolution, helping to shape a world where you can watch whatever movie, wherever and whenever you want. Lowe was one of the founding executives at Netflix; served as president of Redbox, the DVD rental kiosks outside Walmart and supermarkets around the country; and as the CEO of MoviePass, the much-lauded monthly movie theater subscription that, even as it failed, changed the way movie theaters operate forever. Along the way, Lowe learned that genuine disruption doesn't always mean aggressive upheaval and overnight success. More often than not, true disruption is the result of perseverance, imagination, and a constantly evolving quest to understand what it is that customers really want. In Watch and Learn, Mitch Lowe will tell the inside story of the dramatic evolution of the entertainment business, from the days of early cable television, Beta, and VHS to a world where consumers have infinite choice and control of the movies they see. He'll also share personal stories from a wild ride that began with his dropping out of high school and living on the edge of conflict in an Israeli kibbutz, smuggling goods and money between Europe and the Middle East, and ultimately embracing Buddhism. Along the way readers will gain essential insights and lessons that extend far beyond the entertainment industry, rooted in Lowe's keen sense for seeing ahead of the curve and intuiting customer needs, and applicable to anyone who has ambitions to disrupt and succeed: from leading with love and imagination, to reinforcing the intrinsic power of gut instinct with data and testing, to the ultimate competitive advantage of getting closest to the customer, and the value of perseverance and tinkering"-- Provided by publisher.

Contents:

A hell of a ride

The business and art of reckless abandon

Captain Video and the video droid

The birth of Netflix

How Netflix monthly subscriptions transformed the video business

McDonald's and Redbox

Redbox outfoxes the studios

The interregnum

Zazen: Moviepass vs. Hollywood

Great humility/Moviepass: from audacity to humiliation

Reflections on my life and our future.

Notes:

Includes index.

ISBN:

9780306827266

0306827263

OCLC:

1334896564

Publisher Number:

99994168452