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Assessing and evaluating Department of Defense efforts to inform, influence, and persuade : worked example / Christopher Paul.
- Format:
- Book
- Government document
- Author/Creator:
- Paul, Christopher, 1971- author.
- Series:
- Research report (Rand Corporation)
- Language:
- English
- Subjects (All):
- Psychological warfare--United States.
- Psychological warfare.
- Information warfare--United States.
- Information warfare.
- Propaganda, American.
- United States. Department of Defense--Public relations.
- United States.
- Physical Description:
- 1 online resource (xiv, 67 pages) : illustration, color map
- Other Title:
- Assessing & Evaluating Department of Defense Efforts to Inform, Influence, and Persuade
- Place of Publication:
- Santa Monica, CA : RAND Corporation, 2017.
- Summary:
- "To achieve key national security objectives, the U.S. government and U.S. Department of Defense (DoD) must effectively and credibly communicate with a broad range of foreign audiences. These activities also represent a significant investment: DoD spends more than $250 million per year on inform, influence, and persuade (IIP) efforts. It is clearly important to measure the performance and effectiveness of these efforts, but assessment has remained a challenge for DoD. To better support IIP planners and assessment practitioners, this report presents a realistic but fictional scenario as context for a step-by-step example of how assessment planning should work in practice. In the process, it demonstrates several core principles of effective assessment articulated in previous RAND research, along with insights and best practices for developing assessments that can accurately measure progress toward campaign objectives and directly support decisionmaking"--Publisher's web site
- Contents:
- Introduction and purpose Review of relevant assessment principles Scenario : MNF-DP's Takanwei campaign Worked example of assessment design and planning for selected campaign elements Conclusions and review
- Notes:
- Series from web site "National Defense Research Institute."
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