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An influencer's world : a behind-the-scenes look at social media influencers and creators / by Caroline Baker and Don Baker.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Social influence.
- Social media.
- Physical Description:
- 1 online resource (292 pages)
- Place of Publication:
- Iowa City : University of Iowa Press, [2023]
- Contents:
- Voices of the Digital Content Revolution
- Rise of the Digital Influencer
- Rise of an Industry
- Being the Brand and the Hotness of Authenticity
- The Fight for Relevance and Secrets to Success
- Brands That Got It Right: Defining Wins in Influencer Marketing
- The Business of Likes and Hate: Combating Bullies and Trolls
- Self-Esteem and Social Media: When Influencers Compare and Despair
- Cancel This! Influencers React to Cancel Culture and Deplatforming
- Chasing the Next Post, Content Block, and the Anxiety of Algorithms
- From Discrimination to the Empowerment Paradox: Experiences of Influencers from Marginalized Communities
- The Lifestyle and LA
- Collabs and
- Content Houses: Avoiding a S**t Show
- Athlete Influencers: How the Game Is Played
- #Trending
- List of Interviewees
- Notes:
- Includes bibliographical references and index.
- Electronic reproduction. New York Available via World Wide Web.
- Description based on online resource; title from digital title page (viewed on March 02, 2023).
- Other Format:
- Print version: Influencer's world
- ISBN:
- 9781609388966
- 1609388968
- Publisher Number:
- 40031663948
- Access Restriction:
- Restricted for use by site license.
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