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Public Diplomacy : How to Think About and Improve It
- Format:
- Book
- Author/Creator:
- Wolf, Charles, Jr., 1924-2016.
- Series:
- Occasional paper Public diplomacy
- Language:
- English
- Subjects (All):
- Diplomacy.
- Politics.
- Public administration.
- Public relations.
- United States--Foreign relations--2001-.
- United States.
- United States--Foreign public opinion.
- Local Subjects:
- Diplomacy.
- Politics.
- Public administration.
- Public relations.
- Physical Description:
- 1 online resource (35 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Santa Monica : RAND Corporation, 2004.
- Language Note:
- English
- Summary:
- This paper sharply distinguishes the "marketing" encompassed in public diplomacy from the marketing of commercial products, focusing instead on the central roles of constituencies and adversaries. The authors argue that the antipathy for the U.S. government aroused by some U.
- Contents:
- Preliminaries; Preface; Contents; Public Diplomacy: How to Think About and Improve It; Purpose and Motivation: Private Goods and Public Goods; Learning from Past Successes; Implications and Concluding Observations
- Notes:
- Description based upon print version of record.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9781598754209
- 1598754203
- OCLC:
- 191037716
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